Category Archive: Blog

1. Eventbrite registered 2025 – getting close

   September 1, 2025 9:21 am Leave a Comment

   MeasureCamp Czechia: Saturday, September 6th, 2025 ✍️ (Clicking the link will create a calendar event.) Hello, Can you believe it? Only few days left till the event 🥳 And all 300 tickets are gone! If you already know you won’t be able to join, please cancel your ticket directly in Eventbrite, so someone else can take your spot.   If you know someone who’d love to attend, email us at czechia@measurecamp.org before Thursday, Sept 4, 12:00. After that, no extra tickets will be available – due to venue security rules, no tickets at the door. COMING TO BRNO FOR THE FIRST TIME? Find the tips where to sleep, where to eat, what to see and how to get around or park in Brno here.   Missed our previous newsletters? You can read them online here. Also you will find more info about the venue, schedule, partners etc. on the web. On Friday evening we also add the video of how to get to venue from Main train station on the website to Practical information. NEW TO MEASURECAMP? No worries – we’ve got you. The day kicks off with check-in and a delicious free breakfast (yes, we’ve thought of gluten, lactose & casein intolerances!). The doors open at 8:30 a.m.   Then it’s a packed schedule: 30-min sessions, 4–5 tracks at once – attend, speak, or both! You’ll get coffee breaks with tasty refreshments, lunch on us, and, of course, tons of inspiration. All of this from 10 a.m. till 5:00 p.m (you can start arriving from 8:30 a.m.).   And the fun doesn’t stop there: prize draws, a tea master, drinks and pizza at Gen after the last session, and then… we move to Schrott pub (400m away) for the afterparty with more free drinks and late-night laughs.   Plan ahead. Stay longer. Brno awaits. 🍻 MEET OUR SPONSORS Check also our website, LinkedIn Page,  Facebook Page and use #MeasureCamp and #MeasureCampCZ with any contributions. Have a great day and stay tuned for more exciting news! Your MeasureCamp team ❤️   P.S.: Questions? Drop us an email. You have received this email because in the past you have claimed an interest in MeasureCamp. © 2025 MeasureCamp Czechia   If you no longer wish to receive emails, you can unsubscribe.

2. Eventbrite registered 2025 – Attendees

   August 15, 2025 8:10 am Leave a Comment

   MeasureCamp Czechia: Saturday, September 6th, 2025 ✍️ (Clicking the link will create a calendar event.) Hello, You’re getting this email because you’ve secured your ticket to MeasureCamp Czechia – hooray! 🥳 To help us get everything ready for you (correct t-shirt size, food without allergens, and other details), please fill out this short form – ideally by the Sunday 17.8.2025 Fill the form, please COMING TO BRNO FOR THE FIRST TIME? Find the tips where to sleep, where to eat, what to see and how to get around or park in Brno here.   Missed our previous newsletters? You can read them online here. Also you will find more info about the venue, schedule, partners etc. on the web. NEW TO MEASURECAMP? No worries – we’ve got you. The day kicks off with check-in and a delicious free breakfast (yes, we’ve thought of gluten, lactose & casein intolerances!). The doors open at 8:30 a.m.   Then it’s a packed schedule: 30-min sessions, 4–5 tracks at once – attend, speak, or both! You’ll get two coffee breaks with tasty refreshments, lunch on us, and, of course, tons of inspiration. All of this from 10 a.m. till 5:30 p.m (you can start arriving from 8:30 a.m.).   And the fun doesn’t stop there: prize draws, a tea master, drinks and pizza at Gen after the last session, and then… we move to Schrott pub (400m away) for the unofficial afterparty with more free drinks and late-night laughs.   Plan ahead. Stay longer. Brno awaits. 🍻 Ever wondered who is behind MeasureCamp Czechia? A bunch of amazing volunteers who keep things running behind the scenes. This year, we’re giving them a special shout-out🙌 And especially, shout out to Lukáš, the pioneer who kicked things off in Czechia. 🙌 Thanks for the strong foundation, Lukáš – and big thanks to all past, present, and future volunteers. Want to help out? We need extra hands on the day and also for next year. Get in touch! MEET OUR SPONSORS Check also our website, LinkedIn Page,  Facebook Page and use #MeasureCamp and #MeasureCampCZ with any contributions. Have a great day and stay tuned for more exciting news! Your MeasureCamp team ❤️   P.S.: Questions? Drop us an email. You have received this email because in the past you have claimed an interest in MeasureCamp. © 2025 MeasureCamp Czechia   If you no longer wish to receive emails, you can unsubscribe.

3. Announcement 2025 Third ticket release reminder

   August 13, 2025 11:44 am Leave a Comment

   Third ticket release is tomorrow: August 5th, 1:00 p.m. Hello, In case you missed our first email get ready for MeasureCamp & mark your calendar: Saturday, September 6th, 2025 ✍️ (just click on the link and add the event to your calendar) Catch your tickets tomorrow, August 5th at 1:00 p.m. Register on EventBrite ⚡ They’re free. They go fast. So make sure to be ready! This is the final release. If you miss it, you can still join the waitlist – and if someone cancels, you might get lucky. But better be ready for tomorrow. NEW TO MEASURECAMP? No worries – we’ve got you. The day kicks off with check-in and a delicious free breakfast (yes, we’ve thought of gluten, lactose & casein intolerances!). The doors open at 8:30 a.m.   Then it’s a packed schedule: 30-min sessions, 4–5 tracks at once – attend, speak, or both! You’ll get two coffee breaks with tasty refreshments, lunch on us, and, of course, tons of inspiration. All of this from 10 a.m. till 5:30 p.m.   And the fun doesn’t stop there: prize draws, a tea master, drinks and pizza at Gen after the last session, and then… we move to Schrott pub (400m away) for the unofficial afterparty with more free drinks and late-night laughs.   Plan ahead. Stay longer. Brno awaits. 🍻 MEET OUR SPONSORS Check also our website, LinkedIn Page,  Facebook Page and use #MeasureCamp and #MeasureCampCZ with any contributions. Ever wondered who is behind MeasureCamp Czechia? The event comes together thanks to a group of volunteers who work quietly behind the scenes. This year, we’d like to give them a little mention — feel free to connect with them on LinkedIn and ask anything about the event. Here are the last two faces who make the event possible in 2025! 🙌 Have a great day and stay tuned for more exciting news! Your MeasureCamp team ❤️   P.S.: Questions? Drop us an email. You have received this email because in the past you have claimed an interest in MeasureCamp. © 2025 MeasureCamp Czechia   If you no longer wish to receive emails, you can unsubscribe.

4. Announcement 2025 Second ticket release reminder

   11:43 am Leave a Comment

   🥁 Second ticket release is tomorrow: July 8th, 4:00 p.m. Hello, In case you missed our first email get ready for MeasureCamp & mark your calendar: Saturday, September 6th, 2025 ✍️ Catch your tickets tomorrow, July 8th at 4:00 p.m. Register on EventBrite ⚡ They’re free. They go fast. So make sure to be ready! Check also our website, LinkedIn Page,  Facebook Page and use #MeasureCamp and #MeasureCampCZ with any contributions. MEET OUR SPONSORS We are Etnetera Activate, treasure hunters in digital data! We are passionate about data and digital analytics, emailing, CDP and AI. Our goal is to help our client do better business by making efficient use of the data available. We are part of the powerful Etnetera Group, where 400+ people pull together to guide clients through their digital transformation. The competencies of the Group range from consulting services, software and mobile app development, to leveraging AI, developing creative strategies and executing innovative marketing campaigns. We have extensive implementation experience with a diverse range of technologies. Cloud and on permise. Both large and small clients. Financial sector, e-commerce, retail and automotive.   Join us as new colleaque! And feel free to explore our company culture.   Wall-to-wall CDP for enterprises focused on data control & privacy According to CDP Institute, Meiro is the top-performing Customer Data Platform (CDP) featuring built-in marketing tools and ETL capabilities to collect, clean, enrich & activate your customer data. Our flexible delivery model supports hosting in any cloud provider and on-premise, anywhere in the world.   Case studies: Chemist Warehouse achieves 25% growth in retail media with Meiro CDP – Download an e-commerce case study here   Top retail bank in Indonesia improves lead acquisition, ad relevance, and boosts direct marketing engagement with Meiro CDP – Download banking case study here Reach us Website | Linkedin Ever wondered who is behind MeasureCamp Czechia? The event comes together thanks to a group of volunteers who work quietly behind the scenes. This year, we’d like to give them a little mention — feel free to connect with them on LinkedIn and ask anything about the event. Here are the second two faces who make the event possible in 2025! 🙌 Have a great day and stay tuned for more exciting news! Your MeasureCamp team ❤️   P.S.: Questions? Drop us an email. You have received this email because in the past you have claimed an interest in MeasureCamp. © 2025 MeasureCamp Czechia   If you no longer wish to receive emails, you can unsubscribe.

5. Announcement 2025 First ticket release reminder

   11:42 am Leave a Comment

   First ticket release is tomorrow: June 10th, 10:00 a.m. Hello, whether you’re a long-time MeasureCamp fan or just getting curious about this whole unconference thing — you’re in the right place. 🎯 Have you missed our first email? Then mark your calendar: Saturday, September 6th, 2025 ✍️ Catch your tickets tomorrow, June 10th at 10:00 a.m. Register on EventBrite ⚡ They’re free. They go fast. So make sure to be ready! Check also our website, LinkedIn Page,  Facebook Page and use #MeasureCamp and #MeasureCampCZ with any contributions. MEET OUR SPONSORS A Czech-based technology company, Livesport is the world’s leading provider of live results, statistics, live commentaries, videos, up-to-date standings/rankings, and other instant updates from 38 sports. Founded in 2006, the service was initially only available for Czech users. Livesport then began to expand to other countries, mostly under the brand of its flagship product – FlashScore – and grew into a global company. The network now operates in dozens of countries, and contains approximately 50 localized versions of both websites and mobile apps for Android, iOS, Huawei, and KaiOS operating systems. The total number of unique users on the websites and mobile platforms combined is currently approximately 110 million per month. As of April 2025, mobile apps developed by Livesport have been downloaded by more than 180 millions sports fans from all over the world. Livesport gains, processes, and distributes all of the data by itself. The company is able to dispatch 1.9M requests/second. Google Analytics is the enterprise-class analytics solution that gives companies rich insights into their digital audiences and marketing effectiveness. With features that are powerful, flexible, and easy-to-use, companies large and small can measure engagement to create more effective marketing initiatives, improve user experience, and optimize their digital strategies. Sophisticated conversion attribution and experimentation tools help savvy marketers determine the best allocation of media and resources to drive results. For more information, visit our website https://about.google/ Ever wondered who is behind MeasureCamp Czechia? The event comes together thanks to a group of volunteers who work quietly behind the scenes. This year, we’d like to give them a little mention — feel free to connect with them on LinkedIn and ask anything about the event. Here are the first two faces who make the event possible in 2025! 🙌 Have a great day and stay tuned for more exciting news! Your MeasureCamp team ❤️   P.S.: Questions? Drop us an email. You have received this email because in the past you have claimed an interest in MeasureCamp. © 2025 MeasureCamp Czechia   If you no longer wish to receive emails, you can unsubscribe.

6. Announcement 2025 Save the date

   11:37 am Leave a Comment

   Hello, We’re thrilled to finally say it 👇 MeasureCamp is coming to Brno! Mark your calendar: Saturday, September 6th, 2025 ✍️ We’ll be releasing the first 100 tickets on June 10th at 10:00 a.m., so make sure you’re ready – these go faster than a misfired GTM tag. Whether you’re deep in dashboards, taming events in GA4, or just love chatting about why your funnel suddenly drops to zero – this day is for you.   Check out our website and social media, and meet the community at the best place to be if you’re in Analytics! Thinking of sponsoring? Let’s make it happen. MeasureCamp is free for attendees, so we rely on generous sponsors to keep the magic going. ❤️ If your company want to become a supporter of this unique event drop us an email at czechia@measurecamp.com and let’s discuss the possibilities! Be sure to check also our Facebook Page, LinkedIn Page and follow us on X and use #MeasureCamp and #MeasureCampCZ with any contributions. And guess what? We’re excited to already have our venue sponsor! Meet Gen Digital Inc. – a global leader in consumer cybersecurity, dedicated to protecting and empowering people in their digital lives. Formed in 2022 through the merger of NortonLifeLock and Czech-based Avast, the company has dual headquarters in Tempe, Arizona (USA) and Prague, Czech Republic. With a mission to “power Digital Freedom for the next generation,” Gen Digital continues to innovate at the intersection of technology, privacy, and trust. THANK YOU GEN DIGITAL INC. FOR HAVING US THIS YEAR! Have a great day and stay tuned for more exciting news! Your MeasureCamp team ❤️   P.S.: Questions? Drop us an email. You have received this email because in the past you have claimed an interest in MeasureCamp. © 2025 MeasureCamp Czechia   If you no longer wish to receive emails, you can unsubscribe.

7. MeasureCamp Czechia 2023

   September 14, 2023 2:20 pm Leave a Comment

   A couple of days after the event took place, we are astonished by the number of positive reactions. I think that we might already say that this year’s edition went really well. Like always, organizing this event is sometimes a little unpredictable and we often quiver, how it will turn out in the end.

   Thanks to sponsors we got on board through the summer (one last imaginary applause for 📍ČSOB, 🥇Etnetera Activate, 🥇Livesport, 🥇Google, 🥈Meiro, 🥈Marketing Makers, 🥈Bloomreach, 🥈Signals, 🥉Cross Masters, 🥉Databy), we knew that we don’t need to worry and all the deliveries on site will be perfect.

   This year’s main plot

   

   Once upon a time, there was a tweet.

   And this tweet kick-started the idea of us being able to attract a lot more international attendees. Prague is a nice city and with circles of friends we made at international conferences like Superweek or other MeasureCamps, it seemed like we could do that.

   We knew that we cannot afford to pay any travel or accomodation expenses, but hoped that our offer to provide a special care on top of the usual MeasureCamp experience could be seductive enough to bring in some interesting people.

   What happened next was beyond our own expectations and you already know who were the ones that grabbed this opportunity.

   The rest is history – the success of every MeasureCamp highly depends on the people that contribute to it. All of you, who did present, but also those who involved in discussions, or those who just helped others with anything, you all deserve appreciation.

   We as the organizing team did our job to enable all this. Like analysts that aren’t the ones who directly interact with customers to generate value for the brand, but enable their stakeholders to make better decisions for the companies to thrive.

   What’s next

   Presentations

   So far we only received one presentation link. So, let’s maybe crowdsource this task. Anyone who wishes to share his slides, please do it here:

   Photos

   You may have seen the first batch of the photos in our LinkedIn Group already, the rest is here: https://photos.app.goo.gl/RJGvYVxSawZiU82BA

   Feedback

   We are alway looking for how to further improve our event, so don’t hesitate and leave you feedback here: https://forms.gle/nZsZ4JdL9D9JPZ3Y7

8. Are you ready for MeasureCamp 2023?

   July 14, 2023 7:22 am Leave a Comment

   Hello our friends. MeasureCamp Czechia 2023 is secured. We are very glad to inform you, that next ultimate MeasureCamp Czechia will take place at ČSOB offices in Prague (Výmolova 353, 150 00 Praha 5).

   So save the date Saturday September 9th, 2023.

   See you there.

9. MeasureCamp Czechia 2022 is going to be in Brno

   May 20, 2022 7:44 am Leave a Comment

   We are pleased to inform you, that next MeasureCamp Czechia will take place i Brno. We´ve choosen already know venue – Impact Hub Brno.

   See you there on September 10 th, 2022.

10. Preparations for MeasureCamp Czechia 2021 have started

    March 26, 2021 8:30 am Leave a Comment

    One thing is clear. MeasureCamp Czechia 2021 is going to happen on September 4th, 2021.

    And to allow participants from all over the world to attend, it will be held virtual. More info is coming out soon.

    Looking forward to see you in September!